We keep a close eye on what’s not in our products. That means avoiding harsh synthetics, artificial fragrances, known hormone disruptors, and unnecessary fillers. If it doesn’t support your health, it doesn’t belong on your skin, in your home, or in your pantry. Simple as that.

We believe in nourishing the body with real, recognisable ingredients. That means we stick to the real stuff. Always wholefood-based formulations over synthetic additives, fillers, or lab-made “nutrients” because nature knows best.

We choose to prioritise certified organic products wherever we can for better outcomes for both our bodies and the planet. If it’s not organic, we’ve made sure it’s still the cleanest, most responsible option available such as wildcrafted herbs.

It’s no secret that plastics are a major endocrine disruptor - not to mention a huge pollutant to our earth! For this reason, sustainability isn’t just a buzzword to us; it’s part of making sure that the choices we offer are healthier long-term, for both you and the environment. Because of this, we actively seek out brands that are doing better by using safer compostable, recyclable, or refillable packaging.