About Us & Our Values

Let’s be honest - the health and wellness space can be a bit much these days! With endless products, conflicting advice, and flashy marketing, it’s easy to feel overwhelmed.

At The Humble Store, we’re here to bring things back down to earth.

We’re a thoughtfully curated online platform offering a selection of health and lifestyle products that actually have your wellbeing in mind! Every item we stock has been carefully chosen by our founder Cleo, a NMHNZ registered naturopath with a deep understanding of how real people live, eat, and care for themselves and a strong belief that wellness should feel simple, grounded, and accessible.

Our range brings together some of the best wholefood, natural, and low-tox products from trusted brands across New Zealand and Australia. From pantry staples to home and body care, everything we offer is selected with purpose - no fluff, no fads, just honest quality that supports your health from the inside out.

We’re not here to sell perfection or make you feel like you need to change everything overnight. We’re here to support you (wherever you’re at) with tools, products, and everyday essentials that can help create a more mindful, nourishing way of living.

Because at the end of the day, we’re human too. We believe in progress over perfection, doing our best with what we’ve got, and choosing better when we can. And if we can help make that a little easier for you, then we’re doing our job right.

What We Stock & Why

Every product at The Humble Store is selected based on a clear set of values:

  • Wholefood-first: We look for products made from real, nourishing ingredients - not synthetic fillers or ultra-processed alternatives.
  • Low-tox living: From cleaning products to personal care, we prioritise natural, organic and low-tox formulations that are gentle on people and the planet.
  • Sustainability: We support brands that care about their environmental footprint, from packaging choices to ethical sourcing and transparency across the board.
  • Practitioner-trusted: Our naturopath-curated approach ensures that what we offer meets a high standard of integrity, transparency, and effectiveness.

If we wouldn’t use it ourselves - we won’t stock it.

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FAQs

Do you have a physical store?

No, we are an online-only store. You can shop with us anytime through our website.
Do you ship internationally?

We currently ship within New Zealand and Australia. If you're located elsewhere, you can email us for a shipping quote to your preferred country. We're also exploring additional international shipping options, so check back for updates!
How do I track my order?

Once your order has been shipped, you’ll receive a tracking number via email. You can use this to track your order on NZ Post’s website.
Can I modify or cancel my order after it’s placed?

Once your order is placed, we process it quickly for fast delivery. If you need to make changes or cancel, please contact us as soon as possible, and we'll assist if your order hasn't been shipped yet.
How can I contact customer support?

You can contact us via our Contact Us page or email us directly at hello@humblestore.co.nz. We aim to respond within 1-2 business days.
I can’t find what I’m looking for. Can you help?

You can use the search bar at the top of the page to help you find what you're looking for. If we don’t currently stock a product that you think we should, we’d love to hear from you! Your feedback inspires the products we bring in!