About Us & Our Values

A woman sits at a wooden table surrounded by green houseplants and bottles of herbal medicine, examining a bottle in her hand.

Let’s be honest - the health and wellness space can be a bit much these days! With endless products, conflicting advice, and flashy marketing, it’s easy to feel overwhelmed.

At The Humble Store, we’re here to bring things back down to earth.

We’re a thoughtfully curated online platform offering a selection of health and lifestyle products that actually have your wellbeing in mind! Every item we stock has been carefully chosen by our founder Cleo, a NMHNZ registered naturopath with a deep understanding of how real people live, eat, and care for themselves and a strong belief that wellness should feel simple, grounded, and accessible.

Our range brings together some of the best wholefood, natural, and low-tox products from trusted brands across New Zealand and Australia. From pantry staples to home and body care, everything we offer is selected with purpose - no fluff, no fads, just honest quality that supports your health from the inside out.

We’re not here to sell perfection or make you feel like you need to change everything overnight. We’re here to support you (wherever you’re at) with tools, products, and everyday essentials that can help create a more mindful, nourishing way of living.

Because at the end of the day, we’re human too. We believe in progress over perfection, doing our best with what we’ve got, and choosing better when we can. And if we can help make that a little easier for you, then we’re doing our job right.

Dense green tropical jungle with various types of lush foliage and large fern leaves in the foreground.
A beige cylindrical container labeled Mother Mother with the words Focus Lion's Mane find your clarity Mushroom, next to a pink speckled bowl with four beige capsules inside, all on a light textured surface.

What We Stock & Why

Every product at The Humble Store is selected based on a clear set of values:

  • Wholefood-first: We look for products made from real, nourishing ingredients - not synthetic fillers or ultra-processed alternatives.

  • Low-tox living: From cleaning products to personal care, we prioritise natural, organic and low-tox formulations that are gentle on people and the planet.

  • Sustainability: We support brands that care about their environmental footprint, from packaging choices to ethical sourcing and transparency across the board.

  • Practitioner-trusted: Our naturopath-curated approach ensures that what we offer meets a high standard of integrity, transparency, and effectiveness.

If we wouldn’t use it ourselves - we won’t stock it.

A hand pouring green liquid from a bottle labeled 'Biogenic Aloe Vera Tonic for digestion support' into a clear glass, with a white lid on the surface nearby.

  • No, we are online only and do not have a physical store.

  • Please send us an email at hello@humblestore.co.nz as we probably have more stock on the way. We can let you know when we have the item back in stock.

  • Yes, if it's not yet shipped. Contact us immediately to adjust or cancel your order. If the order has already been dispatched, returning or changing items will incur a return shipping cost.

  • We offer Klarna so you can buy with four interest-free payments. To use Klarna, select the option at checkout.

  • Send us an email and we’ll get back to you as soon as we can: hello@humblestore.co.nz